The course, “GDPR: a practical guide to survival“, was hosted at the end of September to meet the needs of one of our clients. As usual, we merged our professional approach with our creativity, resulting in a 3-hour-long seminar that managed to keep the interest alive and high throughout. The main focus of our discussion was the impact of the new norm on the most common marketing operations, such as lead generation, email marketing and other forms of direct marketing, customers segmentation and remarketing.
Through the course 85 slides, available in Italian only on slideshare, we also discover how much the GDPR has in common with the “old” – and recently renovated – Italian Code for the Protection of Personal Data.
The main objective of the course was ultimately to identify the major implications and fulfillments required by the GDPR, and to find the most effective way of fine-tuning and updating online marketing practices to avoid fines, but also to make sure that a personalized solution is found without having to throw away the direct marketing efforts accomplished so far.