The Guermandi Group family is getting bigger as we welcome our newest member: Alessandro, aka “Morloi”.
Class 1974, in his 22-year-long career in the marketing and communications field, Morloi has had a fairly multifaceted education and experience. He took his first steps in 1996 as Web Developer, then climbed the ladder to become Intranet Manager in 1999, Web Project Manager from 2001 to 2009, Digital Strategist from 2010 to 2014, and lastly crowning his path in the field with a Marketing Manager position from 2015 onward.
Today, we are proud to have Morloi on board in his 5.0 version as a Project Manager, featuring a phenomenal packages of upgrades, among which over ten years of project management in integrated communications plans, experience in the planning and execution of digital marketing strategies for brands such as Lavazza and Q8, and lastly a series of speeches for SMAU, BTO, CSSDay and the Web Marketing Festival on the topic of Email Marketing, Email Design and Privacy – fields in which Alessandro is a ranked expert, also thanks to his multi-annual experience in the Email Marketing field.
To put himself out there and face challenges with grit and a positive attitude have always been some of Morloi’s greatest strengths, and now he’s bringing them into our team, knowing all too well that only through teamwork we are capable of creating long-lasting value and deliver superior quality strategies to our clients.
“Many years of experience allow you to have a very good overview of the whole picture” – stresses Morloi, who, among other things, is a Historic Fencing instructor – “Superior listening skills, together with analytics skills, are fundamental to understand what a client truly needs and provide him with the best strategy; it’s a bit like a duel: it is rarely a good idea to attack the enemy with your head down.”
This is why he picked Guermandi Group: to challenge himself in a new environment and become a valuable component of the tried-and-tested gear of our creative agency.